Although everything has moved to online services, telephones are still essential tools for travel agencies. Travel agents often need to make or take calls to arrange or change bookings, or to deal with airlines. And agents may need to provide assistance to travellers. It is essential that your phone system is reliable and allows calls to be made and received wherever your business requires.
VoIP phone systems give UK travel agencies a more flexible, cost-effective way to manage calls- without relying on traditional phone lines.
What is VoIP?
VoIP systems work by transmitting audio signals over the Internet. This means your employees can work from wherever and still take customer calls using your agency’s business number. Because VoIP is an Internet-based phone system, you are not restricted to adding and controlling phone lines from your office location.
Why VoIP Suits Travel Agencies
Travel is a phone-heavy industry in a way many other sectors aren’t. A booking that starts online often ends with a phone call- a client wanting to talk through options, a flight change that needs sorting quickly, or an airline that’s only reachable by phone. A handful of things make VoIP a particularly good fit for travel agencies specifically:
Peaks and Seasons
Enquiries spike around school holidays, sales periods and travel disruption events. VoIP lets you scale up call handling and add temporary staff or lines quickly, without waiting on an engineer or new hardware.
International Calling
Agents regularly call airlines, hotels, tour operators and overseas suppliers. VoIP calls, especially to other VoIP numbers, are typically far cheaper than the same calls over a traditional line.
Remote and Homeworking Agents
Many travel agencies now run with a mix of office-based and home-based consultants. VoIP means every agent can take calls on the same business number, wherever they’re working from, so customers never need to know or care who’s in the office that day.
Out-of-hours and Emergency Support
Travellers don’t stop needing help outside 9-to-5, particularly when something’s gone wrong mid-trip. Call routing and divert features mean out-of-hours calls can reach an on-call agent or emergency line automatically.
Booking System and CRM Integration
Many VoIP platforms integrate directly with the CRM or booking software travel agencies already use, so a call can pull up a customer’s booking history automatically rather than agents hunting for it mid-call.
Comparing VoIP Providers in the UK
If you’re weighing up VoIP for your travel agency, it helps to know the shape of the UK market. Providers tend to fall into a few broad camps:
Small Business Focused VoIP
Budget-friendly, small-business-focused providers, such as bOnline, are built specifically around the needs of small and growing UK businesses — straightforward pricing, fast remote setup and support built for teams without an in-house IT department, generally from around £7–£14 per user per month.
Feature-Rich VoIP Providers
Larger, feature-heavy platforms, such as RingCentral, 8×8 and Nextiva, bundle VoIP with wider unified communications tools like video conferencing, team messaging and advanced analytics. These can suit larger agencies with bigger teams, but often come at a higher per-user cost and with more complexity to set up and manage.
Enterprise-Level VoIP Providers
Enterprise and custom-built systems, such as Gamma-powered platforms or bespoke solutions from providers like Ecosmob, are typically aimed at large call centres or multi-site operations that need heavily customised call flows, though this level of customisation usually comes with a longer setup process and higher cost.
AI-Forward Platforms
AI-forward providers, such as Dialpad and CloudTalk, lead with features like AI call transcription and coaching, which can be useful for training new agents but aren’t always essential for a smaller agency’s day-to-day needs.
For most independent and small-to-medium UK travel agencies, the priority tends to be reliability, ease of setup and cost control during quieter months- which is where simpler, small-business-focused providers usually offer the best fit, rather than the larger enterprise platforms built for very different call volumes.
What to Look For When Choosing a VoIP Provider for Your Agency
When looking for the right VoIP provider, you should consider no-lock in contracts, efficient call routing, international call rates, the dashboard and more:
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No long lock-in contracts: travel is a seasonal, sometimes unpredictable business, so flexibility matters.
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Easy-to-use call routing: so calls reach the right agent, or an on-call number out of hours, without a complicated setup process.
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Clear international call rates: since calls to suppliers and airlines abroad are a regular part of the job.
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Mobile and desktop apps: so agents can take calls on the business line from home, from a laptop, or on the move.
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UK-based support: useful for a quick fix when something needs sorting fast, especially during a busy booking period.
Below we have found prices of some of the top VoIP providers. Be sure to double check their prices and plans on their official websites, too:
|
Provider |
Best for |
Typical starting price |
What to know |
|
bOnline |
Small and growing UK agencies |
From around £7–£14/user/month |
UK-based, built specifically for small businesses, with unlimited UK calling plans, fast remote setup and no need for an in-house IT team. |
|
Virtual Landline |
Very small teams on a tight budget |
From around £9.95/user/month |
Low headline price, but typically requires a minimum number of users and a 12-month contract, which suits established teams more than seasonal or fast-changing ones. |
|
GoTo Connect |
Agencies wanting meetings and messaging bundled in |
From around £17–£25/user/month |
Combines call handling with built-in video meetings, team messaging and a large library of free international minutes, though UK pricing isn’t always published and often needs a quote. |
|
Dialpad |
Agencies that want AI call features |
From around £15–£20/user/month |
Leads with AI-powered call transcription, coaching and analytics — handy for training new agents, though it’s more than many small agencies need day to day. |
|
RingCentral |
Larger agencies needing deep integrations |
From around £20–£30/user/month |
One of the most feature-rich platforms, with strong CRM and software integrations and supervisor tools, but UK calling minutes are often capped rather than unlimited and pricing sits at the higher end. |
|
Vonage |
Agencies wanting a highly customisable setup |
From around £25/user/month |
Flexible, API-driven platform that suits businesses wanting to build custom call flows or integrate with bespoke booking systems, though that flexibility comes with more setup complexity. |
|
8×8 |
Agencies with international offices |
Custom/enterprise pricing |
Strong global calling coverage and unified communications tools, aimed more at larger or multi-country operations than a single UK-based agency. |
|
Nextiva |
Customer-service-heavy operations |
Custom/enterprise pricing (typically $20+/user/month) |
Built around multi-channel customer support (phone, chat, email in one place), which can suit larger contact-centre-style travel operations. |
|
Gamma-powered / custom platforms (e.g. Ecosmob) |
Large call centres or multi-site operations |
Custom/enterprise pricing |
Built for heavily customised call flows across multiple sites, but with a longer setup process and higher cost than most independent agencies need. |
