ITS, a UK-based business broadband network operator, has announced a strategic partnership with infrastructure reuse specialist, AssetHUB. The move aims to speed up fibre deployments, reduce unnecessary digging and make network planning smarter and more collaborative.
“Fibre rollouts in cities often bring weeks of noise, traffic disruptions and frustrated residents,” said Rob Leenderts, CEO of AssetHUB. “By sharing infrastructure through a centralised platform, we can help fibre builders avoid redundant digging and overbuilding, speeding up connectivity upgrades for businesses and communities that need them.”
He added that AssetHUB’s platform not only maps available infrastructure across high-demand areas but also simplifies the process of discovering and acquiring those assets, helping network operators get to market faster.
Kevin McNulty, Strategy Director at ITS, said, “This partnership supports our mission to scale through collaboration. By making our network assets visible and accessible at the planning stage, we’re reducing unnecessary disruption and helping others deploy fibre faster — especially in the UK’s most in-demand cities.”
Importantly, the deal also works both ways. ITS will not only sell through AssetHUB but also buy infrastructure listed by others on the marketplace, allowing them to avoid expensive and time-consuming builds when connecting new customers.
